Role: Art Direction | Graphic Design

Altria sought to minimize the waste it generates and send 95% of all facility waste for recycling or beneficial use. To reduce the environmental impact of its businesses and to promote the sustainability of the natural resources which they depended on, Altria launched a program to drive awareness to this initiative.

I led the design effort and created a visual identity with strict adherence to their graphic standards. The program was launched on National Recycling Day.

Role: Art Direction | Graphic Design

After the Pure Canada Maple brand platform was developed, there was an opportunity to highlight key information about the flavor, usage, perceptions, opportunities, and the lifestyle profile of maple syrup consumers.

From concept to completion, I was the designer who created this infographic that called out key data points and statistics in a differentiated and visually engaging way. This award winning infographic became the new brand identity for Pure Canada Maple.

Role: Art Direction | Graphic Design

Firestone celebrated the "100th Running" of the Indy 500 and needed a visual way to educate the media about Firestone's deep history in racing. We created an infographic that emphasized key data points about the evolution of tire technology.

The goal of this social media campaign was to increase engagement (likes, comments, shares) with the existing Georges Duboeuf Facebook community surrounding the launch of Beaujolais Nouveau, the first wine of the harvest that takes place annually.

The creative strategy was to utilize fun, engaging images communicating the Beaujolais Nouveau theme, “Nouveau Retro,” to the brand’s Facebook audience. Nouveau Retro refers to the “retro-chic” trend and Zeitgeist of the 1920s, Using slang terms from the 1920s and the Great Gatsby movie that was released earlier that year, we were able to create interest and excitement on Facebook pre- and post-launch of Beaujolais Nouveau. 

Role: Art Direction | Graphic Design

Maple syrup was at risk of being affected by the steady decline in consuming waffles and pancakes for breakfast. A partnership with non-profit food truck on National Maple Syrup Day was formed to educate Americans about the versatility of this natural sweetener beyond breakfast and increase awareness of maple made in Canada.

I created the new visual identity for the hashtag #ILoveMaple. This branding was used in both to print and digital media such as event signage, recipe cards, posters, swag, and social media channels like Facebook and Pinterest.

Role: Art Direction | Graphic Design

These annual report cover designs for Patterson Companies, Inc. were a part of an early concepting exercise. These designs explore the use of bold typography, abstract pie charts, oversized numbers, repeating patterns, and color variations to emphasize their logo mark in a bold, visual way.

Role: Art Direction | Graphic Design

In 2016, Mayo Clinic staked out a larger share of the conversation with the Mayo Clinic National Health Checkup, a semi-annual survey on health knowledge and practices. In partnership with a copywriter and account lead, I led the design effort to produce two infographics that broke down these survey results into bite-size chunks.

Each edition of the survey focused on different aspects of health, uncovering relevant insights and providing opportunities to engage consumer media.

Role: Art Direction | Graphic Design

I developed the brand identity that distinguished Summit View Business Park from other business parks in Franklin County, VA. The purpose of this identity was to represent and distinguish the brand serving as an identifiable mark for websites, collateral, advertisements and other materials county marketers used in recruiting tenants to the business park. 

Role: Art Direction | Graphic Design

#LittleChanges was a social media campaign created to promote healthy lifestyle by featuring content like inspirational quotes, healthy recipes, helpful tips and exercise recommendations. As the the design lead for this work, I combined both custom illustration and photography to create engaging social media posts that would resonate with our target audience.

The U.S. Highbush Blueberry Council (USHBC) served up “100 Bite Size Summer Moments” after school let out for the summer to fuel quality family time. The campaign targeted parents – and particularly moms – ages 25-44 looking for new experiences and tastes to share with their kids.

The campaign promoted 100 activity ideas on printed posters delivered by mail, as well as digital content for Facebook and Instagram. Some bite size moments featured different ways to bake, cook and snack with blueberries, but they were all designed to create family memories.

Role: Art Direction | Graphic Design

When a vintage reseller on Instagram approached me about designing her logo, I jumped at the chance. The client lives in Florida and is inspired by 1950s housewares and her tropical surroundings. From costume jewelry, retro campers, yard flamingos, palm trees, sunsets, and a color palette that reflects the unique style of the ‘50s, I was able to create a visual identity that highlights the vintage vibe she was going for in her business communications.  

Role: Art Direction | Graphic Design

The “Goodness Frozen” campaign for the U.S. Highbush Blueberry Council was designed to educate consumers about frozen blueberries and increase demand. The integrated campaign included a number of resources, including an eBook with custom recipes featuring baby food, treats for kids and delicious, healthful breakfasts and salad. The eBook encouraged trial of frozen blueberries and showcased their versatility, health benefits, convenience and taste.

I was the lead designer who developed the concept and creative components including an eBook and infographic for the website.

The "Goodness Frozen" campaign resulted in a 7.3 percent increase in volume sales of frozen blueberries.

View full eBook here.

Role: Art Direction | Graphic Design | UX/UI

From wireframes, to design mock-ups, to a functioning website, I was involved in all aspects of the creation of this site working closely with the creative director, account team, and web developers to deliver an aesthetically pleasing and user-friendly website.

Role: Art Direction | Graphic Design

To promote awareness to consumers that fresh blueberries could be enjoyed year-round, I had the opportunity to lead the design effort to create an educational infographic to be featured on the Blueberries website. The purpose of this infographic was to inform customers on where blueberries came from during the winter months of November - March.

Wilsonart needed a visual way to promote the 10 year anniversary of their Student Chair Design Competition. To provide a sense of history of the competition, we decided to showcase 10 winning chairs from the past decade in a digital format to share for promotion. The client was so inspired by my design that we were asked to adapt this design to a printed poster and hero image to feature on their website.

Role: Art Direction | Graphic Design

Wilsonart wanted to make a splash in the media with the introduction of a new line of laminate products. There were six trends that inspired this new collection. The Look Book supplemented a press release to the media and served as digital content that could be downloaded as a tool for sales representatives to use with their customers.